Landscaping Proposal Template
A free proposal that puts three lawn care plans side by side. The customer sees what each plan includes and what it costs per visit, ticks the one they want and signs.
Need the matching estimate, invoice and lawn care service log? Get all 6 in one design, plus spreadsheet versions that add up the totals, for $24. See the landscaping paperwork pack
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View full pageWhat's on this proposal
- Your business name, logo and license number, the proposal number, date, valid-until date and job number
- The customer and the job: address, lawn size and the visits (how many, which day, from when to when)
- Your options: Good, Better and Best, row by row (mowing, edging and trimming, bed weeding, shrub trimming, leaf cleanup, fertilizer, aeration)
- The price per visit and the season total under each plan, and a box to tick the one picked
- Prices for extra work, only if needed
- How you bill and the first visit
- A place for the customer to sign and date
How to fill it in
- Add your business details, logo and license number, then save it as your master copy.
- Fill in the customer, the lawn and the visits for the season.
- Write one or two sentences on what every plan includes.
- Go row by row: what each plan gets. Type over the row names if you sell different services, and put a dash where a plan doesn't include something.
- Put the price per visit and the season total under each plan.
- Add your extra work prices, how you bill and the first visit date.
- Send it, and ask the customer to tick a plan and sign.
Why three plans
A single price asks "yes or no". Three plans ask "which one", and the customer compares what's included instead of only the price. Many pick the middle one.
In the sample, every plan has weekly mowing, edging and trimming for 28 visits. Better adds monthly bed weeding, two shrub trims and a fall leaf cleanup for $20 more a visit than Good, and Rachel Lindgren picks it: $65 a visit, $1,820 for the season, billed monthly on the landscaping invoice.
Questions
- Can I use it for a landscaping project instead of lawn care?
- Yes. Type over the row names with what changes between the options, like plant sizes, edging or a patio upgrade, and put the full price in the price row. For one clear scope, the landscaping estimate is simpler.
- How do I work out a price per visit?
- Add up what each plan costs for the whole season: the mowing visits, plus the weeding, trimming, cleanup and treatments. Then divide by the number of visits. The pack's price worksheet does this for all three plans.
- Is a signed proposal the same as a lawn care contract?
- It records the plan the customer picked and the price. Some states have rules for service agreements, such as how automatic renewal or cancellation must be explained, and for pesticide and fertilizer applications. Check your state's rules before you rely on it as your contract.
- Can I offer just one or two plans?
- Yes. Fill in the columns you need and leave the rest blank.